You need to be open to a variety of different approaches for your Internet based marketing if the business you are running is service-based. But there are way too many similarities with selling products–though to be fair, most of them can be applied to selling services too.
One of the bigger challenges depends on which kinds of services you choose to offer. Many service providers offer a one-time deal that completes when the service has been performed. So it’s quite a lot more important for you to have an effective lead generation set up in place and ready to go.
Long before the Internet became popular, the only option was offline marketing. Because it wasn’t called "offline" then it was called "direct response" advertising and marketing. It’s good to borrow from these and work in a multi-step marketing campaign that brings in things like videos, Facebook and your money pages and sales sites. You can try driving traffic to your Facebook page, where they can find both video based and written content. You can also make a separate feeder site that is basically a video site. Then your job is to send them on to your main website or to your squeeze page. You need to put more work into your lead generation efforts. Make a real effort to use your lead generation giveaways to help you build your list. Each and every niche and market is filled with all sorts of experts and professionals. If you can swing it, you can create marketing videos that feature each of these experts. There is more to this than interviewing though if you would like to do interviews you can certainly do that. But you do talk about those experts as well as explain what it is that they do and why it matters to the people who are viewing it. You need to remember that this sort of marketing is different and you should take note of the simple fact that you are using both the experts themselves as well as the information that they provide. So what you’re actually doing is helping your audience to both associate you with experts and to think of you as an expert too.
Affiliate marketers, for the most part, ignore the power held by video which is a gigantic mistake. Perhaps it is because they lack the ambition to make those videos which means that they are missing out on quite a lot of marketing power. We have all seen review sites, and they can still be effective when done right. What you are going to do is build a site that will have some textual content on it but the primary features will be in the video. You will make videos that are reviews of any product or service you are marketing. You can also make presell videos which are totally different from the reviews. If you are not familiar with preselling or how to do it well, then you need to learn. It isn’t hard to learn or develop a good understanding of presell marketing, you do, however, need to spend some time learning about the best way to approach it.
As an online service provider, lead generation deserves quite a lot of your attention. You can generate prospects on or offline–it doesn’t matter, what matters is that you aim at both of those mindsets. What you need to do is work as hard as possible to build a perfect process for lead generation. If you build it well, you’ll bring in plenty of super targeted leads.